Lana Del Rey
Lana Del Rey Video Screen Masks
Photography courtesy of A Arthur Fisher
Responding to an urgent email plea from Production manager Pete Abbott to the set building fraternity, to build some large video screen masks, Specialz stepped up to the mark and responded immediately:
Dave Smith, Specialz MD, commented.
“We are very production minded and have enormous sympathy for PM’s that get put under enormous pressure to pull the preverbal rabbit out of hat without the help of Dr Who’s Tardis/time machine. I know what it’s like to be in that position. Realising that we had the capacity, I called Pete immediately and the process was set in motion”.
The masks were designed, approved and built in 5 days and delivered to the venue in Liverpool on the night of the pre-rig. For PM Pete Abbott it was a problem solved in the nick of time and the artist was delighted.
“The addition of short notice arena shows at the end of a festival run is always a challenge; to incorporate new set built elements into said shows should be impossible. With the help of Dave and his team at Specialz, the impossible became a reality in double quick time. From first ‘phone call to delivery in a week would be impressive in January. At the height of summer with the whole industry working to capacity, it’s nothing short of miraculous. Thank you.“
Pete Abbott-Production Manager-Lana Del Ray